Carelessness Can Snowball into an Avalanche:

Marketing Consultant Linda Fanaras explains that, “Social media integration is a marketing tool that allows you to use social channels as an extension of your existing branding and marketing strategies. Social media integration helps promote brand awareness, and increases the visibility of marketing campaigns.” Here are a few quick tips on how to synchronize activities related to social media marketing:

1. Plan Everything:

When it comes to social media marketing, forethought and careful planning is key to success. This means having a solid understanding of your objectives, target audience, and available resources, before beginning any campaign. By taking the time to develop a comprehensive strategy upfront, you’ll be much better positioned to implement initiatives that achieve desirable results.

2. Use Social Media Listening Tools:

In addition to knowing your target audience, it’s also important to stay up-to-date on what they’re saying about your brand, industry, and competitors. This is where social media listening tools come in handy. Certain technologies allow you to track mentions of your brand across the web, and gain valuable insights into how people feel about you. This information can be used to reinforce your social media marketing strategy, and make sure you’re on the right track.

3. Calculate What Networks to Join:

There are a variety of social media platforms to choose from, each with its own unique audiences and features. The key is to determine which platforms make the most sense for your business. For example, if you’re looking to increase brand awareness, you might want to consider using a platform like Facebook or Twitter. If you’re trying to drive traffic to a website, you might want to use a platform like LinkedIn or Instagram. And if you’re looking to generate leads, you might want to use a platform like Snapchat or Pinterest. The bottom line is that you need to select the platforms that best align with your objectives.

4. Post Content Regularly, and Be Consistent:

Once you’ve selected the social media platforms you’ll use, it’s important to post content rhythmically. This doesn’t mean that you need to post every day, but you should aim to post like clockwork, and maintain a consistent voice across all of your channels. Doing so will create a sense of anticipation with followers. Anticipation that turns into routine engagement.

5. Stay Up-to-Date With Trends:

The social media landscape is constantly changing. And in order to keep up with the latest trends, it’s important to be acquainted with what’s new. This means following industry leaders and influencers, reading industry news, and attending conferences or events. By staying informed, you’ll be able to adapt your strategy as needed, and ensure that your social media marketing efforts are always on point.

Conclusion:

Social media marketing can be extremely time consuming. But it’s still a valuable way to connect with customers, and promote a brand all the same. This is why it’s important to be structured when executing social media marketing strategies. Because orderliness amplifies the value created by marketing efforts.

The post 5 Procedural Standards that Make It Possible to Harmonize Social Media Marketing Strategies appeared first on AGNC Media Group.

Podcasts Need Production Value:

The National Public Radio service (NPR) advises that, “Podcasts come in all shapes and sizes. That’s good news, because it means that people have lots of room to be creative and make something exciting. If you’re hosting or narrating a podcast, you might be a little nervous about recording your voice. But here’s something important to remember: Your voice is what makes you — and your podcast — sound unique.”
Here are a few quick tips on how to create and produce good podcasts:

STEP #01 – Always Articulate a Theme:

Before you start recording, establish a clear theme for your sessions. What is the purpose of your podcast? Who is your target audience? What topics will you cover? With a clear vision, it will be much easier to produce episodes that are captivating.

STEP #02 – Choose a Narrative Structure:

In addition to having a theme, it’s also important to choose the right format for your podcast. Will you be interviewing guests? Hosting a panel discussion? Or just talking solo? The format you choose will depend on your topic, and audience.

STEP #03 – Sequence Your Episodes:

Once you’ve decided on a format, it’s time to start planning your episodes. What topics will you cover? Who exactly will you interview? What type of messaging and atmosphere will you cultivate? By planning ahead, you can make sure each episode is packed with useful and interesting information.

STEP #04 – Configure Your Tech:

Once you’ve planned out your episodes, it’s time to officially record. Whether you’re recording alone, or with others, start off by investing in a good quality microphone. This will ensure your audio is crystal clear. Your computers and editing software should also be good enough to create a sophisticated broadcast.

STEP #05 – Edit Your Finished Sessions:

Once you’ve recorded the episodes, it’s time to edit them. This is when to add features like intro music, ambient noise, and generally polish up the audio. If you’re not confident editing audio, there are plenty of tutorials online that can help.

STEP #06 – Publish:

Once your episodes are edited, it’s time to upload them to a hosting platform. This is the only way for people to listen to your podcast. There are many different hosting platforms available, so do some research to find the best one for you.

STEP #07 – Advertise:

Once your episodes are uploaded, it’s time to promote them. This can be done through social media marketing, a website, or even traditional methods like print/TV advertising. The goal is to get the word out there so that people can start listening.

Conclusion:

Podcasting can be a very satisfying artform when focus is placed on the audience’s experience. By paying attention to things like sound quality, episode length, and content, you can create a podcast that people will love and keep coming back to. If you like what you just read from our blog, you’ll love the various informative courses, workshops and events listed on our websites and social media. Whether you’re interested in personal development, or overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how AGNC can help you break past your daily struggles and start soaring in success.

The post Thinking of Recording a Podcast? These 7 Steps Will Guide You To a Great Finished Product appeared first on AGNC Media Group.

Persuasion is the Whole Point of Marketing:

Marketing Specialist Laura Entis suggests that, “persuasion requires the ability to alter not just action, but attitude. The difference is subtle, but important: a cereal brand that slashes its prices may gain new customers, but it hasn’t fundamentally changed how it is perceived. For brands looking to make, improve, or reconfigure their image with consumers, there are few tools more valuable.” Here are a few quick tips on how to enhance persuasiveness through marketing strategies:

1. Understand your audience: The first step to being persuasive is understanding who you’re talking to. What are their needs? What do they value? What motivates them? When you know the answers to these questions, you can craft messaging that resonates with them on a deep level.

2. Appeal to people’s logic: People are more likely to be persuaded if they feel that an argument is rational. When making a case for why someone should buy a product, be sure to back it up with a value-proposition.

3. Be credible: Along with being authentic, agendas conveyed through marketing need to be credible. This means having a strong track record, and demonstrating expertise. When you can show that you know what you’re talking about, people are more likely to trust you.

4. Use social proof: Social proof is a powerful persuasion tactic that relies on the idea that people are more likely to do something, if they see others doing it. If you can show that lots of other individuals have already bought into your product, or that it’s been endorsed by a trusted authority-figure, contagious persuasion will follow.

5. Use strong visuals: As the saying goes, a picture is worth a thousand words. And this is especially true when it comes to persuasion. Strong visuals can be very effective at getting a point across.

Conclusion:

There’s no question that persuasion is a valuable skill to have in marketing. After all, if you can’t convince potential customers of the value of your product/service, then you’re not going to make any sales. However, persuasion isn’t just about getting people to buy what you’re selling; it’s also about getting them to see things your way, and support your ideas. In other words, it’s about building consensus.

The post 5 Definitive Pointers on How to Practice Marketing that’s Persuasive appeared first on AGNC Media Group.

Real Influencers Have Reach:

Marketing Strategist/Author Shane Barker explains that, “The concept of influencer marketing is certainly not new. It’s been around for ages in the form of word-of-mouth marketing. A successful influencer is one who is able to inspire and motivate followers with their content. It takes months (even years) to gain a large number of dedicated followers organically. It can’t happen overnight.” Here are a few qualifications it takes to become a bona fide influencer:

1. A large social media following: For obvious reasons, this is the foremost requirement for anyone aspiring to become an influencer. Influencing doesn’t happen in a vacuum.

2. Expansive content creation: In addition to creating high-quality content, social media influencers should also have the capacity to produce vast amounts of content. New followers can only turn into years-long followers, if they have consistent material to consume from influencers.

3. A strong personal brand: To be an influencer, you’ll need to have more than just popularity. You’ll also need to have prestige. This means having a distinct voice and personality that comes through in your messaging. A voice that distinguishes you as a thought leader.

4. Follower accessibility: Being an influencer entails being completely relatable to your followers. Influencers are essentially ambassadors for both the audiences they reach out to, and the brands they partner with for commercial reasons.

5. Business instincts: Influencers are people who ultimately convert popularity into retail. Regardless of whether this commerce is self-serving, or altruistic. A lack of business knowledge can create problems or dilemmas when the time comes to engage in corporate activities.

6. Active networking within your niche: To be an influencer, you’ll need to be more than just a social media user. You’ll also need to be an industry-recognized public figure. This means doing things like attending events, and networking with other influencers or stakeholders in your field.

Conclusion:

So, what makes an influencer at the end of the day? The answer is, a combination of factors. While influencing is relative to each individual’s niche and audience, there are a few key standards that most successful influencers share. They have a substantial following (preferably in the tens of thousands), their persona is engaging, and they’re able to produce consistent content that resonates with their audience. If you want to be seen as a social media influencer, it’s important to systematically develop an image that’s both admired, and inspirational.

The post 6 Major Thresholds to Meet Before a Person Can Call Themselves a Social Media Influencer appeared first on AGNC Media Group.

Buzzwords are Like a Homing Beacon:

Marketing Strategist Sally Watson explains that, “One of the main reasons brands use social media buzzwords is to connect with specific audiences. Buzzwords separate the wheat from the chaff. Instead of catering to everyone in their field at all levels, social media managers can reach the more advanced, high-level target audiences they really want to sell to.” Here are a few marketing buzzwords that always get the right type of attention on social media:

1. Viral:

If you’re looking to create content that will get a lot of attention on social media, then you should definitely describe it as ‘viral.’ This buzzword has become synonymous with online popularity, and for good reason. When something goes viral, it means that it’s been shared so widely, and rapidly, that it’s effectively taken on a life of its own.

2. Trending:

Another great buzzword to use when trying to get more attention for your content is ‘trending.’ This expression is often employed on social media platforms like Twitter and Facebook to denote what topics are currently being talked about the most. If you can create content that encompasses a trending topic, then you’re likely to see a significant uptick in engagement.

3. Like:

A like is a positive reaction that someone can give to uploaded content on social media. Likes are a key metric for gauging the resonance of content, as they indicate whether people are finding it valuable or enjoyable. If you’re looking to get more likes for your content, then it’s wise to use some of the other buzzwords on this list. For example, if your content is trending or goes viral, then it’s likely to get more likes.

4. Share:

A share is when someone reposts or otherwise passes on content to their own followers. Shares are a key metric for gauging the reach of miscellaneous content. Asking audiences to share content automatically encourages them to be interactive.

Conclusion:

In a world littered with mountains of information, it can be tough to break through the noise and get your content seen. But regardless of the obstacles, using the right buzzwords always helps. Taking the time to incorporate buzzwords in public messaging makes it possible to reach more people. With a minimal amount of effort, buzzwords can guarantee that content is seen by the right people, at the right time.

The post 4 Foundational Buzzwords that Can Explode Public Engagement on Social Media appeared first on AGNC Media Group.

The Checkmark Means Credibility:

Author Kevin Leyes explains that, “being social-media verified gives you instant authenticity. If a platform deems you authentic, other users will view you the same way. This also leads to accumulating social proof. Social proof is the idea that if others are approving or taking part in something, it must be right.” Here are a few quick tips on how to increase the odds of being verified by social media platforms:

1. First and foremost, make sure you have a complete and up-to-date profile. This includes having user-friendly imagery as your profile photo, an articulate bio, and well-configured settings on all account features.
2. Once your profile is in good shape, start creating a catalogue of content that’s substantial. This could be anything from blog posts, photography, infographics, videos, or anything else that will demonstrate a large body of work.
3. As you’re creating this content, develop an infrastructure of links that interconnect all of your social media profiles. This will make it easier for people (especially platforms) to discover and confirm the accuracy of who you are.
4. If you have any industry-specific skills or knowledge, consider writing sophisticated literature, or giving interviews about topics related to your field. This will help establish you as an expert in your field, rather than just a passing cloud.
5. If you’re a business or brand, one of the best ways to get verified is by having an active and well-maintained website. Be sure to include links to official social media profiles on your website(s), and make it easy for people to find your contact information.
6. If you’re a celebrity, politician, or other type of public figure, you’ll have an easier time getting verified if you have an official landing page or Wikipedia page. Be sure to include links to your social media profiles on these pages, so that all information about you flows through a centralized avenue.
7. Finally, reach out to the social media platforms directly and inquire about verification. Specific guidance will clarify any additional preparations that need to be completed.

Conclusion:

Social media platforms are continuing to grow in popularity. Which means the need to verify accounts is getting more and more important. For businesses, verifying customer-facing accounts instills confidence in consumers. And for individuals, verification means being able to grow personal brands without getting interrupted by imposters. The bad news is that getting verified always involves a certain amount of negotiation. But the good news is that the right type of preparation/planning can make verification all but inevitable.

The post Wanna’ Get Verified on Social Media? These 7 Strategies Will Help appeared first on AGNC Media Group.

Social Media Makes the World Go Round:

1. There are now over 4 billion social media users around the world – that’s almost two thirds the global population.
2. Meta Platforms, Inc. (more commonly known as Facebook) continues to be the most popular social network, with roughly 3 billion monthly active users.
3. The average person spends approximately 2 hours on social media every day.
4. Social media users are expected to increase exponentially as emerging markets and developing countries continue to bridge the technological gap.
5. 80% of all internet users are active on social media.
6. Of the total time spent online, 48% is now dedicated to social media browsing.
7. 60% of consumers believe that social media has a significant impact on their spending habits.
8. Almost 60% of all new merchandise is advertised for the first time through social media.
9. 3 in 4 young adults now say that social media is their preferred way to communicate with a brand.
10. 74% of small businesses attract new customers through social media.

Conclusion:

The bottom line is that social media is game-changing. As such, It should be leveraged to maximize the possibilities of mass communication. It’s an incredibly powerful tool that can connect businesses with customers in a way that has never been possible before. Done well, social media marketing can build fortified relationships with customers, increase brand awareness, and drive traffic to points of sale. Are you using social media to its fullest potential? If not, now is the time to start.

The post 10 Facts and Statistics that Show Why Every Business Should Have a Social Media Strategy appeared first on AGNC Media Group.