For anyone who actively browses through social media, it’s hard to go a day without seeing at least one or two buzzwords. On the surface, buzzwords can come across as cliché. But in reality, they serve a lot of important functions both for audiences, and entities that produce content. In this blog post, we’ll take a look at some of the most iconic buzzwords in social media marketing, and explore the role they play in captivating internet-users.

Buzzwords are Like a Homing Beacon:

Marketing Strategist Sally Watson explains that, “One of the main reasons brands use social media buzzwords is to connect with specific audiences. Buzzwords separate the wheat from the chaff. Instead of catering to everyone in their field at all levels, social media managers can reach the more advanced, high-level target audiences they really want to sell to.” Here are a few marketing buzzwords that always get the right type of attention on social media:

1. Viral:

If you’re looking to create content that will get a lot of attention on social media, then you should definitely describe it as ‘viral.’ This buzzword has become synonymous with online popularity, and for good reason. When something goes viral, it means that it’s been shared so widely, and rapidly, that it’s effectively taken on a life of its own.

2. Trending:

Another great buzzword to use when trying to get more attention for your content is ‘trending.’ This expression is often employed on social media platforms like Twitter and Facebook to denote what topics are currently being talked about the most. If you can create content that encompasses a trending topic, then you’re likely to see a significant uptick in engagement.

3. Like:

A like is a positive reaction that someone can give to uploaded content on social media. Likes are a key metric for gauging the resonance of content, as they indicate whether people are finding it valuable or enjoyable. If you’re looking to get more likes for your content, then it’s wise to use some of the other buzzwords on this list. For example, if your content is trending or goes viral, then it’s likely to get more likes.

4. Share:

A share is when someone reposts or otherwise passes on content to their own followers. Shares are a key metric for gauging the reach of miscellaneous content. Asking audiences to share content automatically encourages them to be interactive.


In a world littered with mountains of information, it can be tough to break through the noise and get your content seen. But regardless of the obstacles, using the right buzzwords always helps. Taking the time to incorporate buzzwords in public messaging makes it possible to reach more people. With a minimal amount of effort, buzzwords can guarantee that content is seen by the right people, at the right time.