If you’re someone who takes an interest in social media, you’ve probably given some serious consideration to podcasting. Either as a hobby, or for professional reasons. But, before diving into the deep end with recordings, it’s important to have a coordinated strategy in place. Podcasting can be a great way to share your knowledge and ideas with the world, but it’s not exactly as simple as rambling into a microphone.

Podcasts Need Production Value:

The National Public Radio service (NPR) advises that, “Podcasts come in all shapes and sizes. That’s good news, because it means that people have lots of room to be creative and make something exciting. If you’re hosting or narrating a podcast, you might be a little nervous about recording your voice. But here’s something important to remember: Your voice is what makes you — and your podcast — sound unique.”
Here are a few quick tips on how to create and produce good podcasts:

STEP #01 – Always Articulate a Theme:

Before you start recording, establish a clear theme for your sessions. What is the purpose of your podcast? Who is your target audience? What topics will you cover? With a clear vision, it will be much easier to produce episodes that are captivating.

STEP #02 – Choose a Narrative Structure:

In addition to having a theme, it’s also important to choose the right format for your podcast. Will you be interviewing guests? Hosting a panel discussion? Or just talking solo? The format you choose will depend on your topic, and audience.

STEP #03 – Sequence Your Episodes:

Once you’ve decided on a format, it’s time to start planning your episodes. What topics will you cover? Who exactly will you interview? What type of messaging and atmosphere will you cultivate? By planning ahead, you can make sure each episode is packed with useful and interesting information.

STEP #04 – Configure Your Tech:

Once you’ve planned out your episodes, it’s time to officially record. Whether you’re recording alone, or with others, start off by investing in a good quality microphone. This will ensure your audio is crystal clear. Your computers and editing software should also be good enough to create a sophisticated broadcast.

STEP #05 – Edit Your Finished Sessions:

Once you’ve recorded the episodes, it’s time to edit them. This is when to add features like intro music, ambient noise, and generally polish up the audio. If you’re not confident editing audio, there are plenty of tutorials online that can help.

STEP #06 – Publish:

Once your episodes are edited, it’s time to upload them to a hosting platform. This is the only way for people to listen to your podcast. There are many different hosting platforms available, so do some research to find the best one for you.

STEP #07 – Advertise:

Once your episodes are uploaded, it’s time to promote them. This can be done through social media marketing, a website, or even traditional methods like print/TV advertising. The goal is to get the word out there so that people can start listening.


Podcasting can be a very satisfying artform when focus is placed on the audience’s experience. By paying attention to things like sound quality, episode length, and content, you can create a podcast that people will love and keep coming back to. If you like what you just read from our blog, you’ll love the various informative courses, workshops and events listed on our websites and social media. Whether you’re interested in personal development, or overall improvement of your business, give us a call at 1 (800) 913-0222 to find out how AGNC can help you break past your daily struggles and start soaring in success.